Who we are

For us Smarter Engagement isn’t just words

Affinion is synonymous with customer engagement. A smarter Engagement that helps you build deeper, longer-lasting connections with your customers. We have dedicated ourselves to that single-minded goal for over 40 years.

A constantly evolving business landscape requires intelligent and innovative people. We are recognised as pioneers: creating solutions such as fee-generating loyalty programmes that are now common practice around the globe.

We are always working to develop our winning product propositions. We use our extensive experience and knowledge, combined with the latest technologies and creativity to continuously come up with smart ways you can engage more meaningfully with your customers.


The faces championing Smarter Engagement

Our Values

Passion is what drives us to build more engaging, smarter relationships and we do this because of the focus we place on what is really important for you and your customers. We have unlimited energy which leads us to strive continuously to improve our service to you.

A belief that the best relationships are those that work equally and collaboratively means we enjoy and encourage conversations that can challenge both parties. No relationship can succeed without trust. So, we don’t make promises we cannot fulfil. We always do what we say we will. Our strategies are based on over 40 years’ worth of experience, knowledge and intelligence.


As a trusted partner to our clients, we consider it vital that people, security and quality remain at the forefront of what we do.

Our accreditations, compliance certificates and memberships mean that our clients can share in and benefit from best practice.

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