Privacy Policy

Who We Are

Affinion Group (“Affinion Group”, “we”, “us”, or “our”) has created this privacy policy statement in order to demonstrate our firm commitment to our visitors’ and customers’ privacy. The following discloses our information gathering, use and dissemination practices for our web site.

Effective Date: This privacy policy was last updated on March 27, 2015, and is subject to change at any time.

Affinion Group
Address: 6 High Ridge Park
Stamford, CT 06905
Telephone: 203-956-1000
Email: Customer Service

Collection of Personal and Non-Personal Information

When visiting our web site in order to enroll in one of our programs, make a purchase, register to use certain services, enter a contest, respond to a survey, or update your information, you may be asked to provide certain personally identifiable information about yourself (“Personal Information”), such as your name, email address, physical address, telephone number, date of birth, or mother’s maiden name. For enrollment and purchases, we require a name, physical address, telephone number, credit or debit card or related checking account number and card expiration date. You may review and revise any Personal Information we have about you by sending a request to or calling 203-956-1000.

We may also request non-personally identifiable information (“Demographic Information”), such as annual income, buying preferences, or your age. This information is maintained anonymously, so we have information about everyone as a group who answered the questions, rather than information about a single individual’s responses. Providing this Demographic Information is optional.

Information Usage

We use Personal Information to perform business functions, such as serving our members and other customers, developing new products and services, fulfilling orders and contacting you when necessary, such as when a delivery may be delayed or when an ordered product is out of stock. We may also use this information to notify you about new products or services and special promotions offered by Affinion or any of its affiliates.

We may use Demographic Information to improve and enhance your experience on the Affinion websites. For example, we may use certain preferences you provide to tailor your experience at our site, such as showing you content and sending you notices concerning merchandise and services that may interest you.

Information Disclosure

We may share Personal Information with unaffiliated third parties, including marketing partners, printers, billing agents, insurance companies, administrators, and service providers that assist us in performing our business functions and marketing our products, and as otherwise permitted or required by law. These parties have access to Personal Information needed to perform their functions, but may not use it for other purposes.

We may share information relating to your transactions with us or our experience with you with our affiliates (including those existing currently or in the future). We will not share any Personal Information with our affiliates for purposes of marketing their products and services unless we are otherwise permitted to do so by law.

From time to time, unless we are restricted by applicable contract, we may also share your information relating to your transactions with us or our experience with you with trustworthy unaffiliated third parties, who offer products or services that we feel may be of interest to you.

We may also share Demographic Information with unaffiliated third parties, such as advertisers interested in advertising on our web sites, in an aggregate, anonymous form, which means that the shared information will not contain nor be linked to any personally identifiable information about you or any other person.

Opting Out of Sharing of Personal Information; Choice With Respect to Receiving Marketing Emails

Any information that you enter on an enrollment or other form on our Web site may be collected and retained by Affinion Group, even if you decide not to enroll, may be used by Affinion Group to send you future promotional information, and will be subject to the terms and conditions of this Privacy Policy.

If you do not want us to share your Personal Information with unaffiliated third parties (other than those disclosures otherwise required or permitted by law) or if you would prefer not to receive marketing emails from Affinion in the future, you may let us know by sending an email to with the words “Opt Out” in the subject line. Please allow up to 10 days for your email to be removed.

For offline unsubscribe assistance, please contact us at Affinion, Address: 6 High Ridge Park, Stamford, CT 06905.

Your California Privacy Rights

Under California law, California residents have the right to request in writing from businesses with whom they have an established business relationship, (1) a list of the categories of Personal Information, such as name, address, email address, and the type of services provided to the customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes, and (2) the names and addresses of all such third parties. To request the above information, please email us at or write to us with a reference to California Disclosure Information at:

Attn: Dept. SB-27
Affinion Group
40 Oakview Drive
Trumbull, CT 06611-4724

We will respond to such written requests within 30 days following receipt at the email or mailing address stated above. If we receive your request at a different email or mailing address, we will respond within a reasonable period of time, but not to exceed 150 days from the date received. Please note that we are only required to respond to each customer once per calendar year.


“Cookies” are pieces of information that may be placed on your computer by a Web site for the purpose of facilitating and enhancing your communication and interaction with that Web site. Almost all Web sites use cookies for these purposes.

We may use “cookies” (a) to customize your visit to the Affinion Group Web site, (b) to deliver content consistent with your stated interests and the manner in which you browse and/or buy on our site, and/or (c) for other purposes to make your visit more convenient.

At times, some of our advertisers or their ad serving and tracking providers may place cookies on your computer system when you select their ad banner and some of our content providers or partners may also place cookies on your computer system when you visit those portions of our site over which they have control. We reserve the right to supplement the cookie data which we collect from you with information collected by cookies set by third parties in order to understand how you use the Internet and what products are of interest to you. You may stop or restrict the placement of cookies on your computer or flush them from your browser by adjusting your Web browser preferences, in which case you may still use our site, but it may interfere with some of its functionality. Affinion Group does not use cookies to retrieve information from your computer for any purpose other than as set forth in this privacy policy.

Our systems do not respond to “do not track” signals. Further, other parties may collect certain personally identifiable information about your online activities over time and across different Web sites when you use the Affinion Group Web site or services.

Internet Protocol (IP) Address

We may use your IP address to help diagnose problems with our server and to administer our Web site. Your IP address may also be used to help identify you and to gather demographic information. In addition, your IP address may be linked to your personally identifiable information while you are in the process of making a purchase, and be retrieved by us with other information we collect and retain about you in connection with your Affinion Group products.


As you use the Internet, a trail of electronic information is left at each Web site you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a Web site’s server. Clickstream data can tell us the type of computer and browsing software you use, the address of the Web site from which you linked to the Affinion Group web site, and in some instances, your email address. We may use clickstream data to determine how much time visitors spend on each page of our site, how visitors navigate throughout the site, and how we may tailor our Web pages to better meet the needs of visitors. This information will only be used to improve our web sites.

Consent to Processing

By providing any Personal Information to this site, you fully understand and unambiguously consent to the collection, usage, and processing of such information in the United States.

Links to Other Sites

Our sites may contain links to other sites. Other sites may also reference or link to our sites. Affinion Group is not responsible for the privacy practices or the content of such other sites.

Maintaining the Security of Your Information

We have implemented security procedures which use reasonable measures to ensure the security, confidentiality, and integrity of Personal Information in our possession and guard against unauthorized access or use. We may also identify data that is to be protected, provide a reasonable level of protection for that data and grant access to protected data only to those individuals who need to use it in performing their job-related duties. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and Affinion Group, will be free from unauthorized access by third parties, such as hackers. Employees who violate our security procedures will be subject to disciplinary action, which may include termination. Affinion Group utilizes SSL encryption on pages where secure information is transmitted over the Internet. We also use VerisignT as our Certificate of Authority.

Treatment of Information of Former Members and Customers

We will continue to follow our privacy policy for your Personal Information even when you are no longer a member or other customer of our business.

Your Acceptance of This Policy

By using this site, you signify your assent to this privacy policy. If you do not agree with the terms of this privacy policy, please do not use our Web site. This privacy policy supersedes all on-line privacy policies and other similar standards previously issued by us specifically for Affinion Group. This privacy policy is subject to updates and other changes from time to time. In the event of any such changes, we will notify all of our customers of such changes in the manner and to the extent required by law. Your continued use of our Web site following the posting of changes to these terms means you accept these changes.